The consumer is both your target follower and the merchant's target customer. You hype up the merchant's offerings to your followers through your content marketing, then direct them to the merchant's website through affiliate links. You're also experienced with the offerings in question and genuinely endorse them. You already have a web presence and audience within a niche related to the merchant's offerings. You (aka the affiliate marketer)Īs an affiliate marketer, you act as a product ambassador for the merchant to create brand awareness.
Merchants hire a content creator to help promote their affiliate offers and boost site traffic.
Perk companies (Rakuten, RetailMeNot, Groupon) - these double as marketplaces and affiliates. Seller marketplaces (Amazon Affiliate, eBay Partner Network, Etsy). Individual brands (Target, Nike, L'Oreal). There are different types of merchants where affiliate marketing is concerned: The merchant sells the product or provides the service, such as an online course or a digital download. Product/Service (aka the creator and seller) There are three main groups involved in the affiliate marketing chain. They connect businesses and influencers with an affiliate marketing program, facilitate affiliate relationships, and manage payment arrangements. These agencies, also called affiliate networks, manage a pool of marketers for hire.Īffiliate networks act as the middleman between the merchant and the marketers. Then they earn a commission according to previously agreed-upon terms.Īn affiliate partnership forms directly through the merchant or an affiliate marketing agency. This third party drives traffic to the merchant's website and converts leads. Affiliate merchants pay a third party to promote their products or services online. What Exactly Is Affiliate Marketing?Īffiliate marketing is a form of performance marketing. 
Read on for everything you need to know about affiliate marketing, how to start, and how to succeed. Sounds simple enough, but there's a method to the madness.
People get paid to do what you've done your whole life for free - use stuff and recommend them to others. Longing for flexible work with passive income? Eager to learn about affiliate marketing to make money?
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